Jacopo Peggion

Research-based marketing · MSc, VU Amsterdam

JacopoPeggion

Jacopo Peggion
Jacopo Peggion signature

Why people buy and how businesses grow is what I think about for fun. I bring that obsession to the businesses that need it, and I love every part of it.

Let's talk See the work

What I actually love is figuring out why people buy.

Consumer behaviour, positioning, the psychology under a decision, that's what I obsess over, whether professionally as a marketer or in my free time, walking the streets.

I turn that into growth for small and independent businesses: I look at the whole setup, find the real reason sales are stuck, and fix it, using evidence rather than guesswork.

The approach is the same whether I'm advising an independent owner or driving strategy inside a team. I care about one thing either way: moving the number that keeps a business alive.

Based in
Amsterdam, NL
Focus
Consumer behaviour · Growth
Education
MSc Marketing
BSc International Business Administration
Approach
Research-based · Consumer psychology
Languages
IT · EN · FR · PT · ES
Certified
Google Ads · HubSpot

Where I can help your business

Outcome 01

More revenue

Get more people buying, more often.

A store and funnel built to convert, paid traffic that pays for itself, and the tracking to prove every euro. Growth you can see in the bank, not just the dashboard.

  • Conversion-first site
  • Google & Meta ads
  • SEO & organic
  • Tracked to sales
Let's talk →
More revenue
Higher order value
Repeat customers
A brand that sticks
Control of your numbers
Build and automate

Selected work

Context

Liven World, a real estate group, exhibiting at PROVADA, Europe’s largest property fair.

Problem

Every developer there chases the same investors, funds and city officials. Getting the right people to actually sit down is the whole game.

Approach

I built and enriched a targeted list, then wrote over 1,000 personalised emails and ran the inbox and follow-up so nothing went cold.

Result

100+ conversations across the fair, including the Dutch Minister of Housing, major investors and municipal wethouders.

PROVADA 2026 fairPROVADA 2026PROVADA 2026 stand
1,000+
Personalised outreach emails
100+
Conversations across the fair
100%
High-profile: Minister of Housing, investors & wethouders
Context

A solo founder with a passion for clothes, wanting an independent fashion store she could run herself.

Problem

No store, no traffic, no revenue and no team. It had to be built from scratch and simple enough to hand over.

Approach

A conversion-first, theory-driven site, strong on-page SEO, and a first wave of Google and Meta ads, all set up for one person to maintain.

Result

Past €10,000 in the first year with solid organic rankings from launch, then handed over for her to run alone.

€10K+
First-year sales
Top SEO
Organic rankings from launch
Jacopo did a great job setting up the site and kickstarted my business in a way that I could pick it up after and keep going strong.Margherita, Owner at Solobrand.it
Context

BoneX, rebranding into BXFX, a crypto and commodities trading platform. I led the rebrand and ran the marketing.

Problem

Crypto is a crowded, low-trust space. Growing verified sign-ups meant earning trust and attention, not just buying reach.

Approach

I gave the brand a personality and put it everywhere: an educational cartoon series with the new mascot to make crypto approachable, an astronaut theme across the social content I managed, and guerrilla marketing that made the most of every public interaction. I also designed a BXFX Mastercard, launched with Mastercard, that donated to an LGBT charity on every transaction. Behind it, a €50K monthly budget across influencer partnerships and paid content.

Result

35% month-over-month growth in verified sign-ups, and a brand people recognised and trusted.

BXFX Mastercard launchBXFX 200% bonus campaign
35%
MoM growth in sign-ups
€50K
Monthly budget
Why it works

Studies show that animated mascots lower buyer hesitation by making digital brands feel human. In Oh and Kim’s research on e-commerce interfaces, animated characters measurably raised shoppers’ sense of “social presence” and their intent to buy, beyond static logos. That is exactly what the cartoon series was built to do: make a complex, low-trust category feel warm and genuinely approachable.Oh & Kim, Administrative Sciences, 2025

Jacopo was very professional and worked hard to bring results. I would gladly work with him again.Mihail, Manager at BXFX
Context

Hospitality is where I started, waiting tables during my studies, and it stuck. I help restaurants and independent venues sharpen how they run and grow.

Problem

Small venues rarely get real marketing or business thinking. Most run on gut feel, word of mouth and long hours.

Approach

For the restaurants I work with, I strategise like a client: lifting average order value and repeat visits, sharpening branding and tightening day-to-day operations. Alongside that, I built a hospitality concept of my own, from the positioning down to the numbers.

Result

My own concept is in the works for the future, with a business plan reviewed and approved by analysts.

Where I focus

Average order value / Repeat visits / Social growth / Branding / Operations

Research-based marketing

This is the part I geek out on. Most small-business marketing is guesswork: copy a competitor, boost a post, hope. I start from evidence, what actually makes people buy, drawn from marketing science and consumer psychology.

It's the thinking behind a Master's in Marketing and a Bachelor's in International Business Administration, both from VU Amsterdam, and it's genuinely what I find fun, now brought to businesses that rarely get it.

Consumer psychology, live

FRYHAUSfresh cutYou're at the counter. Pick one.
SmallA little handful.€2.50
Best valueLargeThe big box.€4.90

Go with your gut. Which fries are you actually getting?

Studies show the decoy effect reliably swings people toward the pricier option it sits beside. In Dan Ariely’s classic experiment, one pointless extra choice moved the majority from the cheap pick to the expensive one, up to 84%.Ariely, Predictably Irrational · asymmetric dominance, Huber, Payne & Puto, 1982

Skills, tools & recognition

Growth

Paid ads / SEO / CRO / Email & CRM

Brand & content

Branding / Positioning / Copywriting / Social & content / Video editing

Strategy & numbers

Analytics / Consumer psychology / Pricing & margins / Business planning / Go-to-market

Build & automate

E-commerce sites / Landing pages / AI automation / CRM setup / Custom tools

Certified

Google Ads, Search / HubSpot, Social media / MSc Marketing & BSc IBA, VU Amsterdam

Recognition

1st of 96
International marketing case, Tommy Hilfiger Essentials. Judged by Tommy Hilfiger’s Global Brand Manager at VU Amsterdam.
€10K+
First-year sales for Solobrand, built conversion-first then handed over to run solo.
100+ conversations
Booked at PROVADA 2026, including the Dutch Minister of Housing and major investors.
35% MoM
Verified sign-up growth at BXFX.
Analyst-approved
Business plan for my own hospitality concept.

Tools I work with

Let’s talk growth

Not sure what’s actually holding your sales back? Working that out is the first thing I do. Tell me where things stand and I’ll tell you what I’d fix.

The best way to reach me

Click to start. One sentence is enough.

LinkedInlinkedin.com/in/jacpegg
Phone+39 391 397 9670
Based inAmsterdam, The Netherlands
CVOn request, just ask
Open toFreelance & the right role

Still scrolling?

Questions people ask

What does Jacopo Peggion do?

I'm a marketing consultant in Amsterdam. I help small and independent businesses figure out why sales are stuck and fix it, using research and consumer psychology rather than guesswork, across ads, e-commerce, brand, content and automation.

Who do you work with?

Mostly small and independent businesses: founders, shops, restaurants and e-commerce brands. I also work with marketing teams that want help with strategy and execution.

What can you help with?

Growing revenue, raising average order value, winning repeat customers, building a brand, getting control of the numbers, and building websites, tools and AI automations. That includes Google and Meta ads, SEO, email and CRM, and e-commerce sites.

What makes your marketing research-based?

Every recommendation starts from evidence about how people actually buy, drawn from marketing science and consumer psychology. It's backed by a Master's in Marketing and a Bachelor's in International Business Administration from VU Amsterdam.

Are you available for freelance or full-time work?

Both. I take on freelance and consulting projects, and I'm open to the right in-house marketing role. The quickest way to start is to book a call or email me.

Where are you based?

Amsterdam, the Netherlands. I work with local businesses in person and with others remotely.

How do I get in touch or see your CV?

Use the contact form on the site or connect with me on LinkedIn, and I'm happy to send my CV on request.

Free project this summer

Helping one small business, pro bono.